Review | Coco Loco Organic Coconut Oil Hair Mask by Old Wives Tail

I have been dyeing my hair various colours for around 8 years and as many of you know it can be a struggle to find products that bring back the balance and moisture to your locks after you have coloured your hair.
I have been wanting to try more natural hair treatments since transitioning to using only cruelty-free beauty products, so it was a welcomed surprise when I received an email from a representative for the company Old Wives Tail asking if I would like to try one of their organic hair treatments. I accepted their offer and I was excited see what their product could do!

Before I jump in to my review, let me tell you a little more about the company. Old Wives Tail is a small hair care company that sells handmade organic hair care treatments. Not only are they cruelty-free but 10% of their profits go to charities that are committed to ending animal testing in the beauty industry. Their products are made from completely natural ingredients, they are suitable for vegans and they don't contain any additives, chemicals or parabens.

I was sent the 'Coco Loco Organic Coconut Oil Hair Mask'.
"Just one scoop will add lustre, strength and shine to any hair type. When massaged into your scalp Coco-Loco will stimulate each and every hair follicle and promote healthy hair growth. Its natural antibacterial properties and nutrients get to work at calming and soothing any dry or flaky areas of your scalp. What’s more is when this mask is used over a period of time it can aid in protecting the natural colour pigmentation of your hair and prevent early greys from sprouting! "

Ingredients: Cocos Nucifera (Coconut) Oil, Prunus Dulcis (Almond) Oil, Citrus Medica Limonum (Lemon) Peel Oil, Mentha Piperita (Peppermint) Oil, Olea Europaea (Olive) Fruit Oil.

The first thing that hits you is the beautiful smell. The name indicates that it might smell like coconut oil, but I found that it's strongest scent is peppermint. After using this treatment I received compliments from friends and family as they loved the smell!
I used this mask twice a week for a month and I noticed that my hair felt softer and appeared to be considerably shinier than usual after every treatment. My scalp and the length of my hair are fairly dry, whilst my roots get oily pretty quickly which causes me to wash my hair more often than I would like. I was delighted when I noticed that this product reduced the oiliness and although I didn't feel any improvements to the condition of my scalp, it's possible that I haven't used it long enough for it to cause any obvious changes.

I'd estimate that you'd get at least 10-12 uses out of this product if you have long hair. My hair is long and pretty thick and I used a handful of the product each time, but as you can see there is still at least half left. I noticed that the treatment solidifies a little after each use, but it is easy enough to scrape/scoop out and soften it up again with the warmth of your hands.

Pros

• Improved shine.
• Reduced oiliness.
• Gorgeous smell (as long as you like peppermint).
• Affordable.
• Completely natural and organic ingredients.
• No parabens.
• Cruelty-free/vegan-friendly company.
• 10% of proceeds go to charity.

Cons

• Didn't improve the condition of my scalp (after 5/6 uses).

I can honestly say that I loved using this product and I am eager to try the other treatments that Organic Wives Tail sells.

This particular treatment is currently on offer at £9.99 (usually £14.99) on the Old Wives Tail website and they offer free worldwide delivery!



Please note: All of my reviews give my 100% honest opinion and although press samples are occasionally provided, I do not receive any compensation from the companies mentioned.